It seems inevitable: the world of the Internet of Things has arrived. All kinds of devices and wearables will be connected to the cloud. The new .cloud domain is a key factor in this trend!

When the new domain extension .cloud was announced, it immediately was clear that many big names in the tech industry were eager to operate this interesting new domain. Obviously Amazon and Google, the biggest providers of cloud services, were among the prospective operators.

Great, however, was the surprise when neither of them made it during a private auction in October 2014. And as the saying goes in dutch “when two dogs fight over a bone, the third one runs away with it“, it was a hitherto unknown third party, the Italian hosting company ARUBA SpA, that won the auction.

Cloud Pioneers

Meanwhile, we are one year later, and the procedure for the launch of this new domain extension nears its completion. The Sunrise period, reserved for trademark owners, runs until 15 January 2016. From January 25 till February 5 follows the Landrush, with the General Availability starting on February 16, 2016.

Several companies already have registered their .cloud domain, as can be seen at the special “Cloud Pioneers” website. Among others Canonical Ltd., the British company behind the popular Linux distribution Ubuntu, but also Nerdalize, a Dutch start-up that is getting a lot of attention for its project to convert the heat, generated by servers, to a source of free hot water for home owners – a solution which was recognized as Europe’s Best Climate Venture 2015.

And you? Could a .cloud domain name  become the ideal home for your cloud service or start-up? Maybe your project is better served with one of the dozens of other new domain extensions? Check out the extensive list, and be inspired!



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